Brochure for a flexible work-centre in Utrecht, the Netherlands

Concept: Optic ® & One Architecture
Design: Hugo Timmermans & Anthony Kleinepier for Optic ®
Text: Mathijs Bouw for One Architecture

Original size: A5

COVER

IN THE FORMER UTRECHT MUNICIPAL LIBRARY ONE ARCHITECTURE AND OPTIC ® PLANNED A BUILDING THAT PROVIDES THE MATERIAL AND IMMATERIAL INFRASTRUCTURE FOR INDEPENDENTLY OPERATING KNOWLEDGE WORKERS.

CONCIEVED OF AS A CLUB, THE BUILDING FEATURES FLEXIBLE WORKSPACES, CONFERENCE ROOMS, A CAFÉ-RESTAURANT AND SEMINAR ROOMS, AS WELL AS AMPEL SPACE TO CHILL-OUT AND CHAT WITH OTHER USERS OF THE BUILDING.

COMPLETELY NETWORKED, BOTH INTERNALLY AND WITH KNOWLEDGE RECOURCES WORLDWIDE, MAKING USE OF THE LATEST DEVELOPMENTS IN INFORMATIONS TECHNOLOGY, IT OFFERS AN ENVIRONMENT ATTUNED TO CONTEMPORARY LIFESTYLE.

THE PARALLEL DEVELOPMENT OF FLEXIBLE SPATIAL PLANNING TECHNIQUES, DESIGN AND ICT INFRASTRUCTURES MAKES IT POSSIBLE TO MAXIMIZE THE USE OF THE 1300 SQM. BUILDING

p1

_{TECHNOLOGIES OF THE NEW ECONOMY MAKE IT POSSIBLE
TO INDIVIDUALLY DECIDE HOW, WHEN, WHERE

AND WITH WHOM TO WORK}

_{FINALLY PEOPLE CAN BE MOODY IF AND WHEN THEY
PLEASE}

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_{INSTEAD OF PEOPLE

ADAPTING TO WORK}

_{WORK ADAPTS TO LIFESTYLE}

p3

_{IN A KNOWLEDGE DRIVEN ECONOMY, THE MAIN

ASSET IS THE BRAIN}

_{WHEN LIFE IS A RAVE, THE CLUB PROVIDES THE
NECESSARY INFRASTRUCTURE, BOTH MATERIAL AND IMMATERIAL}

p4

SERVING BOTH HOT JAVA AND THE INTELLECT, AND FEATURING CONFERENCE SPACE, WORKSTATIONS, A SECRETARY, REPRODUCTION FACILITIES, AND STIMULATING PEOPLE, THE CLUB PROVIDES THE SERVICES THAT MAKE BUSINESS PLEASURABLE

FUN BREEDS SUCCES

p5

THERE IS NO REAOSN TO HAVE THE OFFICE LOOK LIKE AN OFFICE
THERE IS NO REASON TO SIT AT THE SAME TABLE THE WHOLE DAY

SOMETIMES CREATIVE THINKING IS BEST DONE ON A COUCH

p6

LIFE'S TOO GOOD TO LET GO TO WASTE

WITHIN THE ECOLOGY OF THE BUILDING, HEALTHY FOOD IS AS IMPORTANT AS FRESH AIR

p7

COMPARE THE CLUB TO A HIGH TECH/NO TECH BEEHIVE, BUT WITHOUIT THE QUEEN BEE BULLYING YOU ARROUND

THE NEW GENERATION DOES NOT SMOKE

THE NEW GENERATION ARE ALL BOSS

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ONE ARCHITECTURE
HYGIEAPLEIN 7
1076 RN AMSTERDAM
T +31 (0)20 4004530
F +31 (0)20 6764019
E ONEARCHITECTURE
@COMPUSERVE.COM

OPTIC ®
VAN 'T HOFFLASAN 6 HS
1097 EP AMSTERDAM
T +31 (0)20 6686564
F +31 (0)20 4634549
E OPTIC@XS4ALL.NL